Who We Are

Whenever our founder Franziska would go to the drug store she’d stand in front of the skincare shelf, overwhelmed by the amount of options. Despite having tried many different products before, she felt still unsure which of the standardized products would actually work for her. Over time, she realized that it wasn’t just her: many of her friends shared this experience.

When Franziska met Dominik, a scientist and technology expert, he lent a scientific perspective to her practical problem. They quickly realized that there was only one solution: skincare that grounds the decision in analytics rather than in guessing. With Dominik’s expertise and the contribution of dermatologists, they developed an approach that combines objective evaluation, personal choice and scientifically proven ingredients to tailor skincare to the individual.

Just as Adam and Eve marked a new beginning for mankind, Ave+Edam embarked on a bold journey to create a new generation of skincare: personalized by advanced technology and powered by the cleanest, high-performance ingredients.

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The Problem

Whenever our founder Franziska would go to the drug store she’d stand in front of the skincare shelf, overwhelmed by the amount of options. Despite having tried many different products before, she felt still unsure which of the standardized products would actually work for her. Over time, she realized that it wasn’t just her: many of her friends shared this experience.

The Solution

When Franziska met Dominik, a scientist and technology expert, he lent a scientific perspective to her practical problem. They quickly realized that there was only one solution: skincare that grounds the decision in analytics rather than in guessing. With Dominik’s expertise and the contribution of dermatologists, they developed an approach that combines objective evaluation, personal choice and scientifically proven ingredients to tailor skincare to the individual.

AVE+EDAM

Just as Adam and Eve marked a new beginning for mankind, Ave+Edam embarked on a bold journey to create a new generation of skincare: personalized by advanced technology and powered by the cleanest, high-performance ingredients.
GET YOUR PRODUCTS

Our Mission: Personalized Skincare

Off-the-shelf skincare assumes that what works for most will work for all, but we know that one-size-fits-all truly fits no one.

Together with you, we create skincare that delivers the best results for your unique skin. Built around you, personalized products take all relevant factors into consideration and adapt to your dynamic lifestyle.  

We know that being comfortable in your own skin means something different to each person. Embrace individualism in all its beauty and celebrate yours with Ave+Edam.

Experts

Dr. Franziska Leonhardt

CO-FOUNDER & CEO

Franziska is responsible for operations and products. She was a senior leadership member at Rocket Internet as well as a COO of a platform company.

Prof. Dominik L. Michels

CO-FOUNDER

Dominik is a highly regarded scientist and technology expert focusing on algorithms. He developed the models and algorithms behind Ave+Edam.

Dr.med. Gregor Wahl

DERMATOLOGIST

Gregor is an internationally renowned aesthetics dermatologist, practicing and lecturing globally.

Dr.med. Timm Golüke

DERMATOLOGIST

Timm is a dermatologist and internationally renowned anti-aging expert, practicing globally.

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